CUSTOMER EXPERIENCE IN THE DIGITAL AGE
New Zealand native, Cath Brands has spent the last 16 years as a marketeer working around the globe for some of the world’s largest companies – Lion Nathan, Maxxium, Pepsi, Westfield and Coca-Cola.
Cath pivoted to the tech industry in 2013 and joined Amazon where she spent 5 years working across several ground-breaking consumer tech innovation projects, including being one of the founding team members of Amazon Go.
Cath is now the Global Industry Marketing Director for Retail and Consumers Goods at Microsoft, applying her lessons learned from the retail and FMCG industry to help big and small business on their digital transformation journey.
Customer obsession should be at the heart of every business strategy in today’s digital economy. US-based kiwi Cath Brands will share her experience working at the forefront of consumer tech innovation. She will share her experience on how Amazon Go became a game changer for the physical retail experience and lessons learnt during her time at Amazon and Microsoft. Cath will also discuss what it truly means to innovate on behalf of your customers and share some of the leading edge technology in the US real estate market.